4. INSTANT AUTHORITY, RELIABILITY, AND TRUST
Premium domain names give customers a sense of authority, professionalism, reliability, and trust. Users will have more trust and confidence in doing business with cars.com than find-cars.us. This is because online users today know that domain names such as cars.com and others are rare, high-priced, and very hard to find. They know that once they see a memorable, simple, and easy-to-remember domain name that it is a reliable business from which they can purchase. The authority and trust directly impact users and their buying decisions which leads to a higher conversion rate.