Not making enough money out of your online business? You may not be promoting it hard enough.
The answer to all Shopify business owners, when it comes to getting more traffic, customers and sales to their online stores is promotion.
In this article, we will reveal the secrets on how to market your business. We will show you 5 effective strategies to promote your Shopify store.
You will have plenty of choices. You can choose the strategy you are most comfortable with.
How to Market Your Business (Shopify Store)
Reach your ideal customers with email strategy, networking events and communities, blogging, cross-promoting or social media.
1.Build an Email List
The goal of Shopify business owners is to get customers on the website and encourage them to purchase as fast as possible.
It is a smart idea to use Google Analytics and figure out how long customers spend on your website, which pages they are opening, which links they are clicking, and etc. This will give you an idea of which areas of your site you need to work on to increase conversions.
Your focus, however, shouldn’t be on selling products to potential customers, but establishing a relationship with them and turning them into loyal buyers.
You can do this by getting their contact information (for example, and email) and send them further messages.
Let me ask you a question – Would you rather sell your products to 1% of the visitors that come to your store or gather the contact information of 20% of the visitors?
The right answer is getting their contact information. The visitors whose contact information you are able to secure can turn into sales.
By promoting a newsletter with important information, offering a free guide related to your business niche or emphasizing weekly deals, giveaways, discounts, and more, you can encourage potential buyers to enter their email which gives you permission to send more emails in the future.
In order to get get started building your list of emails, export the emails of your Facebook friends. Upload the list to MailChimp (MailChimp is free to use until 2000 subscribers).
You can create an email popup by taking advantage of Modify Promotional Lightbox Shopify plugin.
2. Networking Events & Communities
Another great way to get your Shopify business out there and establish new connections that could turn into loyal customers is through networking events.
Here are a few places you can use to find networking events:
● Eventbrite: Eventbrite is a great website for finding both formal and informal events. There is a discount or free option if you sign up early to an event.
● Meetup: On this website, you can search by location, interest, and activity to find an event that is in your area and relevant to your business.
● LinkedIn Groups/Facebook Groups: By joining social media groups in your industry, you discover what is happening and great networking opportunities for the upcoming week.
Prepare your business cards with your Shopify store’s link and possibly a promotional offer.
3. Start Blogging
Blogging is a great way to share information about your business and useful tips your customers might be interested in. You can promote new products and highlight key events.
If you are running a Shopify fashion store, your customers would be interested in fashion tips. They would probably be excited if you were to include them as a feature story on your blog or share some of their fashion advice for beginners.
Blog posts are usually shared on social media by readers and customers. More and more traffic will start coming to your blog and this will give people a chance to check out your Shopify store.
This type of marketing is known as inbound marketing and it is #1 strategy for starting a dialogue with potential buyers.
In order to spread the word of your blog post, you could guest blog on popular industry websites. You can provide high-quality content to these websites, and in exchange, you can link to one of your blog articles, sending traffic to your Shopify store.
4. Cross Promote with Shopify Sellers
Being an entrepreneur is not easy. One way to make it easier is to partner up with Shopify sellers who are offering similar products.
By cross-promoting, you can help your customers find more products they like and generate more sales. This strategy can be as simple as a banner ad exchange. You can mention each other in an email newsletter, social media or on your blogs.
Getting to know other Shopify sellers will clue you into what is effective and what doesn’t work in the ecommerce world.
The most valuable knowledge and experience reside in people who are going through the same problems and have found solutions.
Developing relationships in your industry will open doors for new business opportunities and connections that you didn’t have access to before. You never know who can help you, who someone else knows or how they may impact your business in the future.
5. Use Social Media
Social media websites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others are great for marketing your business.
However, you shouldn’t use social media to sell but to attract attention.
According to one research, it takes 7-20 times of viewing your ad before a potential customer decides to purchase. When competing with so many stores and businesses putting out promotional messages, it is easy to lose customers’ attention.
Instead of telling people to check out your Shopify site, why not share some of your articles highlighting helpful information, tips, or images of cool products that users might want to share with their Facebook friends.
Use social media to attract your potential customers rather than selling your products to them.
How have you been marketing your ecommerce business and what has proven to be effective? Have you ever tried one of these five strategies? We’d love to hear your strategies and check out your Shopify store?
Share your experience in the comments section below.